Why The Most Human Company Wins With Mark Schaefer

Why The Most Human Company Wins With Mark Schaefer Are you dependent on technology? Rely on it to get you through the day? Suffer from shiny object syndrome? What would marketers do without technology? The hope is that technology helps marketers connect with customers in a more personable way. In reality, it’s killing marketings impact. Today, my guest is Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins. Mark shares how marketing should create amazing experiences at specific moments to help customers authentically connect with brands. Ready for a wake-up call? Traditional marketing strategies don’t meet customer expectations today Customers Takeover Control: Marketers are losing control of brand’s story, voice, and customer journey Where the action is: Shift focus from relying on technology and automation to actually talking to customers Human-centered Marketing Approach: Resonate with consumers and remove barriers by remembering what it’s like to be a customer Purpose of Marketing: Build emotional connections by bringing people together Experiential Marketing: Create encounter worthy of consumers giving brands their attention and sharing their story Testimonial Stats: Content about a brand created by a consumer gets 600% more engagement than content created by brand Taking Social out of Social Media: Easy button for automation and technology is opposite of what customers want; marketers have a way of ruining every medium Hurdles to Overcome: Organizational, cultural, leadership, and measurement Meaning is the New Marketing: Consumers want brands that represent values Levels of Loyalty: Shared Values: Take a stand to connect in a way that pushes loyalty Show up and Represent: Unifying and uplifting to display beliefs Dangerous Territory: Not every company needs to take stand/political view Words of Wisdom: Remember what its like to be a customer Be more human in everything you do Links: Mark Schaefer Marketing Rebellion: The Most Human Company Wins Marketing Companion Podcast The new battleground for marketing-led growth Talk Triggers by Jay Baer Tesla An Emotional Connection Matters More than Customer Satisfaction Earth Day Habitat for Humanity Nike Nearly Dropped Colin Kaepernick Before Embracing Him Write a review on iTunes and send a screenshot of it to receive cool swag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Mark Schaefer: â€Å"Two-thirds of our marketing is occurring without us. The customer is in control. Advertising, loyalty, and the sales funnel are sort of in decline or, they’re gone.† â€Å"Marketing is about building emotional connections. Its hard to create an emotional connection to an ad, or a logo, or to a branded content; create connections to people.† â€Å"Wed rather not have a human voice in our company. Wed rather use personas and do automated messaging. Our social media presence has become soulless.† People want to know what you stay in for, what do you do, how do you treat your employees.